About Us

MEET THE Head Coach & CEO

I'm Randy Cabezas

With over 25 years of experience in leadership, Randy Cabezas has led high-performing teams, navigated complex technical transformations, and mastered the art of balancing strategy with execution.

As the CEO and Head Coach of Primorify, Randy is dedicated to helping professionals develop the leadership skills needed to thrive in management roles.

His approach combines real-world experience, proven leadership frameworks, and a deep understanding of team dynamics to equip IT managers, directors, and team leads with the tools they need to succeed.

Randy’s leadership philosophy is simple:

Empower

Communicate

Inspire

Through his coaching, courses, and mastermind programs, he helps professionals break free from technical limitations, gain confidence in decision-making, and build strong, engaged teams.

Whether you're looking to sharpen your leadership skills, improve team performance, or transition into a management role, Randy and the Primorify team are here to guide you every step of the way.

Take the Next Step in Your Leadership Journey

Are you ready to step into leadership with confidence?

Book a free strategy call today and discover how Primorify can help you elevate your leadership, refine your strategy, and achieve long-term success in your IT career. 🚀

Course & Coaching Overview

Choose the Best Learning Path for You

Courses

Live and On-demand structured lessons with interactive content

Live Coaching

Group and 1-on-1 sessions for direct feedback

Mastermind

Access an exclusive community of IT leaders

Ready to get started?

IT Leadership Coaching at its BEST

Professional Personalized IT Leadership Coaching

At Primorify, we help IT experts become great leaders while maintaining a healthy work-life balance.

Our effective courses, personal coaching, and exclusive mastermind circles provide essential skills to manage top teams, communicate well, and achieve strategic goals.

If you're a manager, team leader, or director wanting to improve your leadership, our clear blueprint will boost your confidence to overcome obstacles and excel at your job.

Want to grow as an IT leader?

Stop Managing and Start Leading!
Get a free strategy session with us!

Discover how Primorify can enhance your leadership abilities and craft a custom plan to win at IT leadership.

The #1 Solution Made for Tech Leaders

What You’ll Gain from Primorify

Master Leadership & Influence

Communicate with confidence & inspire your team

Navigate IT Leadership Challenges

Bridge the gap between technical & management roles

Achieve Work-Life Balance

Lead effectively without burnout

Accelerate Your Growth

Learn from real-world case studies and mentorship

Lead with Vision

Learn how to Align your Leadership with the Broader Company Vision. And become a Leader that others in the company Trust.

Cultural Awareness

An exclusive of Primorify. Where you learn how to navigate not only your team's Cultures but also other cultures in the company.

See What Others Are Saying

"I wasn't sure what to expect, but this course blew me away!”


⭐⭐⭐⭐⭐

The combination of practical advice, real-world examples, and Randy's personal touch made a huge difference. After completing it, I feel more confident in my ability to lead my team and drive results. Highly recommended!"

Victor H.

"I've taken other leadership courses before, but this one stands out!”

⭐⭐⭐⭐⭐


The content is clear, actionable, and really dives deep into the specific challenges of IT leadership. The free eBook is a fantastic resource that I still refer to regularly. If you're ready to level up, this course is a must!"

Mary C.

"The IT Leadership Accelerator was a game-changer for me.”

⭐⭐⭐⭐⭐


Not only did it sharpen my technical leadership skills, but it also taught me how to effectively communicate and inspire my team. The coaching call was the cherry on top-Randy's insights were invaluable!"

Anthony M.


"This course completely transformed my leadership approach!”


"I went from feeling overwhelmed by managing my IT team to confidently leading with clarity and purpose. The tools and strategies provided are practical and easy to implement. I highly recommend this to anyone serious about becoming an impactful IT leader!"

Tiana S.

FAQS

Coaching

Why should I invest in leadership coaching when I already have years of technical experience?

While your technical expertise is valuable, leadership requires a completely different set of skills. Being a successful leader is not just about knowing how to do the work; it’s about inspiring and guiding others, solving complex interpersonal issues, and making strategic decisions that align with bigger organizational goals. My coaching will help you develop these essential leadership skills, enabling you to effectively manage teams, communicate with stakeholders, and create a culture of success. You already excel at your craft—let me help you excel as a leader.

I’ve tried leadership programs before, and they didn’t work for me. How is this different?

What sets my coaching apart is the personalized, one-on-one attention you’ll receive. Unlike broad, cookie-cutter programs, I focus on your specific challenges and goals, providing targeted solutions that fit your unique situation. Together, we’ll work on real-world problems you’re facing in your leadership role, giving you practical tools you can implement right away. My coaching is designed for IT professionals like you, who need to bridge the gap between technical expertise and leadership effectiveness.

I don’t have time for coaching. How can this fit into my busy schedule?

I understand the demands of a busy professional life, and that’s why my coaching is designed to fit your schedule without overwhelming you. My sessions are flexible and tailored to your needs, so we can focus on the areas where you need the most support. More importantly, the time you invest now will save you countless hours of stress and confusion in the future. By learning how to manage your team more efficiently and developing stronger leadership habits, you’ll find yourself better equipped to handle challenges with confidence and ease.

Can’t I learn leadership skills on my own by reading books or watching free content online?

While books and free content provide valuable insights, they lack the personalized, hands-on approach that coaching offers. Leadership isn’t one-size-fits-all—what works for one person might not work for another. My coaching is customized specifically for you, addressing your unique challenges, strengths, and career goals. We’ll work together to apply leadership principles directly to your situation, giving you practical tools you can implement immediately. This kind of targeted guidance and accountability is something you simply won’t get from generic content.

What if I’m an introvert? Can leadership coaching really help me?

Absolutely! In fact, many of the best leaders are introverts. Being a great leader isn’t about being the loudest or most extroverted person in the room—it’s about understanding people, making thoughtful decisions, and creating a positive environment for your team. My coaching will show you how to leverage your introverted strengths—like deep thinking, empathy, and active listening—to become an impactful leader. You’ll learn strategies to communicate effectively, influence your team, and lead with quiet confidence.

Isn’t leadership coaching expensive? How do I know it’s worth the investment?

Leadership coaching is an investment in your long-term success, both personally and professionally. While there is a cost, consider the potential return—gaining the skills to lead more effectively can result in career advancement, higher salaries, and better team performance. Plus, the stress and frustration saved by developing these skills sooner rather than later is priceless. Think of it as an investment in your future—a future where you are not just surviving in a leadership role, but truly thriving.

What if I don’t see results right away? How long does it take to become a better leader?

Leadership growth is a process, but with the right coaching, you can start seeing improvements quickly. In our sessions, we’ll work on practical strategies you can apply immediately to improve your leadership abilities. While true transformation takes time, the goal is to give you actionable steps that create noticeable progress from the start. The more committed you are to the process, the faster you’ll see results in your ability to manage your team, make decisions, and lead with confidence.

Courses

Is there a money-back guarantee if the course doesn’t meet my expectations?

Yes! I offer a 30-day money-back guarantee. If for any reason you’re not satisfied with the course within the first 30 days after purchase, simply reach out and I’ll provide a full refund—no questions asked. This gives you the peace of mind to explore the course risk-free, knowing that you’re protected if it doesn’t meet your expectations. My goal is for you to be 100% satisfied with your investment.

How do I know this course will deliver results? I’ve taken other courses that didn’t work.

I completely understand this concern. What makes my course different is the practical, real-world application of everything I teach. This course is not just about theoretical knowledge—it's about actionable strategies that you can start implementing immediately. Plus, I’ve designed the course specifically for IT professionals transitioning into leadership roles, meaning every lesson is tailored to your unique challenges. With clear, measurable outcomes and ongoing support, you’ll find that this course gives you the tools to make a real impact on your career.

What if I don’t have time to complete the course?

I know that life and work can be overwhelming, which is why this course is designed for flexibility. You can move through the lessons at your own pace, on your own time, and revisit any content whenever you need. Plus, the strategies you’ll learn will actually save you time in the long run by improving your efficiency as a leader. Investing a small amount of time now to develop your leadership skills will pay off tenfold in your ability to manage tasks, people, and projects effectively.

The course seems expensive. How do I know it’s worth the price?

I completely understand the concern about cost. But think of this course as an investment in your future—one that has the potential to accelerate your career, boost your earning potential, and save you from the frustrations of trying to figure it all out on your own. The strategies you’ll learn can lead to promotions, higher salaries, and more fulfilling roles in leadership. Plus, with the flexible payment options available and the money-back guarantee, you have the security of knowing that if it’s not a fit for you, you won’t be out of pocket.

What if the course doesn’t cover the specific challenges I’m facing in my career?

The course is designed to cover a wide range of leadership challenges, particularly for IT professionals moving into management roles. From communication skills to people management, we dive deep into the areas that matter most in your transition from technical expert to leader. Additionally, if you have specific concerns or unique challenges, you can bring them up during the coaching calls or live sessions included in the course. I’m committed to ensuring that every participant walks away with the skills and insights they need for their personal situation.

How long will it take to see results from this course?

You’ll start seeing results as soon as you begin implementing the strategies from the very first module. The course is structured to provide you with actionable tools you can use right away, whether it’s improving your communication with your team, tackling difficult management situations, or developing a more strategic mindset. While leadership growth is a journey, you’ll notice immediate improvements in your ability to manage and lead effectively as you progress through the course.

FAQ image

Can’t I find similar content for free online?

While there is certainly free content available online, what sets this course apart is the structured, step-by-step guidance and the personalized support you’ll receive. This isn’t just a collection of tips—it’s a comprehensive, proven system designed to help you succeed in a leadership role, with real-world examples, practical exercises, and direct access to me for any questions or challenges you face. Free content can give you fragments of information, but this course offers a complete, actionable roadmap tailored to your success.

Is there ongoing support after the course is completed?

Yes! The course includes access to a community of like-minded professionals where you can continue to ask questions, get feedback, and share your successes. Additionally, I offer options for continued coaching or advanced training if you want further support in your leadership journey. You won’t be left on your own after the course—you’ll have the resources and community you need to continue growing.

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Disclaimer

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Earnings Disclaimer

We do not promote "get rich quick" schemes. We believe in hard work, adding genuine value, building a professional career, and serving others with excellence and consistency. Success in our programs requires effort, discipline, and dedication, similar to any other professional development or continuing education program.

While we may get to know you personally through our coaching program and provide tailored guidance based on your unique circumstances, we cannot and do not guarantee specific results or earnings. Your success ultimately depends on your skills, effort, and commitment to implementing the strategies we provide.

Our goal is to provide high-quality educational content, practical strategies, and personalized support to help you achieve your goals. Please note that all products, services, and content offered by our company are for informational and educational purposes only. Nothing on this site, in our materials, or within our curriculum constitutes a promise of results, income, or future success.

Furthermore, we do not offer legal, medical, tax, or other professional advice. Always consult with a licensed professional for specific guidance in these areas.